The Skinny 2.0   – Iden Denim

Fashion, Journal, Lifestyle

My journey to build a sustainable wardrobe led me to find the perfect pair of denim jeans.

Denim is bad business as far as Mother Nature is concerned, with up to 2,000 gallons of water used to make a single pair. Not to mention the huge amounts of pesticides from cotton production and the toxins associated with the synthetic dyeing process.

Laura_Profile IDEN

(JOSEPHINE SKINNY – Washed Indigo, £195, idendenim.com)

Shoes @beyondskin

Iden Denim has solved this problem, offering a sustainable solution.  The cool cult quintessentially British label, Iden Denim has recently launched in Fenwick.  This premium brand focuses on sourcing BCI (Better Cotton Initiative) fabric from mills located near the factories to keep the carbon footprint down, with over half the current range compromising organic and recycled materials. Wastewater from the washing and dyeing process is cleaned before it’s returned to the local system, while buttons and rivets have been given the Bluesign seal of approval.

The JOSEPHINE SKINNY is a timeless shape and can be paired with a floral-print wrap crepe midi dress as a top.  The look perfectly encapsulates the brand’s laid-back femininity at the office.

Laura_Adrianna_120418_40

The Midi Wrap, £395  idendenim.com

HOW TO WEAR IT:  The Midi Wrap by IDEN DENIM is a simple way to master day-to-night.  An off-duty look to traditional workwear by wearing alone and adding a pair of metallic heels.

The flattering floral printed wrap dress is perfect for after work evening parties or dinners.

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