Jaeger-LeCoulture X Christian Louboutin Interview | Basel World

In celebration of the 85th anniversary of the iconic Reverso watch, the famed shoe designer Christian Louboutin collaborated with Jaeger-LeCoultre, luxury Swiss watch and clock manufacture, to apply his forward-thinking aesthetic upon the rectangular timepiece.

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Louboutin created the first watches from the new Atelier Reverso line, adding elements of vibrant colours, textures and prints of shine – just like in Louboutin’s shoes – perfectly combining with the technical supremacy of the Reverso movements and unique swivelling case. The Louboutin Reversos are available in the small and medium sizes of the Reverso Classic Duetto.

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My work is rooted in femininity, and [in this project] I never lost the vision that I should keep this very feminine side,” explained the designer. “I wanted to take this very rectangular, perfect design, and bring into it an element of circles. Something had to be round. I wanted to add curve to the angles, because that would bring an element of femininity into it for me.”

Offering a variety of combinations in seven dials and seven watchbands, the Atelier Reverso collection arrives in Jaeger-LeCoultre boutiques in Spring 2016.

Photos by Johann Sauty for Jaeger-LeCoultr

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