Inside La Mer’s September press presentation

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Hosted in the Presidential Suite of the Park Hyatt Hotel in Zurich, a presentation of the newest products from one of my favourite beauty brands, La Mer.

While listening to the presentation, I couldn’t help but think of La Mer’s founder, Dr. Max Huber, a physicist, who embarked on a headlong quest after a lab accident. And twelve years and 6,000 experiments after, Miracle Broth – the legendary elixir – was born.

The Foundation:

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La Mer’s newest Soft Fluid Foundation lasts all day for flawless, natural coverage. Enriched with the brand’s ultra hydrating Miracle Broth™, this weightless formula has SPF20 to protect against damage from environmental stressors. From the office to après drinks with your girlfriends, Soft Fluid Long-Wear Foundation offers a flawless finish.

The Concealer:

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La Mer’s concealer has a blendable creamy formula that ‘melts in to the skin’. It’s enriched with the brand’s signature Miracle Broth™ treatment and works to instantly erase dark spots, blemishes, fine lines and pores. It has a silky texture, with youth-boosting antioxidants. For a flawless look, use with the Soft Fluid Foundation and set with the Powder.

The Powder:

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This luxurious finishing powder, formulated with La Mer’s potent Miracle Broth™, is so incredibly light, it appears to float. Developed with symmetrically shaped, uniquely coated particles, it magnetically attracts to the skin for a perfect fit. Skin looks radiant while air-spun seaborne particles – some of the lightest materials on earth – create an imperceptible finish to help skin appear flawless. The Translucent Powder does not only cover up but it’s also incredibly hydrating and your skin will thank you!  Personally, I’m a big fan of this formula because of the dewy glow it gives and the perfect no-make up make up look!

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